Toyota may sell current Prius alongside third-gen model

Within days of unveiling of the Insight Hybrid concept vehicle at last year’s Paris Motor Show, Honda CEO Takeo Fukui boasted that the production version would arrive on the market at a price around the ¥2 million ($18,864) mark. This was the first sign that Honda was planning to aggressively tackle its main rival Toyota and its Prius, which currently lists for $21,500. At the Detroit Auto Show last week, Toyota unveiled a bigger, more powerful, better equipped, and most importantly, more fuel-efficient, third-generation Prius, and although pricing details are yet to be revealed the new 2010 model will most likely be more expensive than the outgoing one.
2009 Honda Insight Hybrid