The biggest players in ultra-uber-luxury brands are Rolls-Royce and Maybach. The Japanese automakers for some reason refuse to build vehicles to cater to rich folks that want to be driven instead of drive themselves - until now.
According to Japanese car magazine Carview, Toyota and Lexus are considering an ultra-luxury brand that will rival the likes of Bentley, Rolls-Royce and Maybach. A Lexus spokesman told the publication that the company has researched the demand for such a brand and feels that customers will “embrace their product.”
No details have been revealed as of yet; however, rumors suggest that a large sedan and a coupe are in the works and could be build on a modified chassis of the Lexus LS sedan. No word on whether Toyota will fit the car with a regular gasoline engine or add a hybrid system used in the Lexus LS 400h.
No name has been decided for the brand - so we’re wondering if you were Toyota and Lexus - what name would you pick?
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