Fourth model and replacement for tC coupe in the works at Scion

After a bright start almost seven years ago Scion’s sales have tanked and its lineup, which thrives on originality and freshness, is starting to show its age. The Toyota budget brand sold just 113,904 cars last year, down 12.5% on the previous year, and volumes are predicted to dip even lower this year. Most of the blame has been directed towards Scion’s limited lineup, although a weak car market was also a factor in the equation. The current staples of the brand, the redesigned xB and xD very closely resemble the original entrants, the xB and xA, and the tC coupe has only been given a mild facelift since it was launched back in 2004. Scion is now hoping to liven up its portfolio and boost sales by adding a fourth model line and replacing its tC coupe.